Well, I could have or maybe even should have titled this blog post, “Why I hate half-hour sessions!” But I didn’t. It’s true though. I hate em. Yeah, I said it! ; )   “But Mark they’re the newest trend. Everyone is offering them now. It allows us to market to more people and…(Read More)

Almost every piece of marketing advice I see in our industry deals with ridiculous flow charts, the god awful pillars of marketing and sales, and horrendous closing rate percentages. What a waste of time. When it comes to personal training sales and marketing, absolutely none of this garbage matters if your targeted clientele can’t…(Read More)

Believe it or not, you don’t want to train just anyone. Yeah really. Seriously. You should be pretty choosy when it comes to picking who you want to work with.  The earlier in your career that you realize this, the better. Don’t you dare fall into the trap of training anyone and everyone…(Read More)

So, what type of people make the best personal training clients?   Who are your dream clients? Of your current clients, what do your best ones have in common?  I’m guessing your best clients are the ones that train with you 2-5 days a week. The ones getting results.  What kind of people do…(Read More)

Life can “seem” unfair sometimes. Many days there “seems” to be so many obstacles blocking your path to where you want to go in your career, your life. But the truth is, life IS fair. How can that be? Life is fair, because you’re the boss. You’re in charge. You’re at the…(Read More)

Wow… according to a handful of “experts” on the ol’ interweb, we should quit the personal training business. These “experts” are saying that we won’t be able to make it going the route most are going. They say that training clients one on one just isn’t gonna work anymore. That it’s just…(Read More)

Jillian Michaels, Bob Greene, Gunnar Peterson, Bob Harper, David Buer, Dolvett Quince…  These six are easily among the best “they” say. “They” say this, because these personal trainers train celebrities. With celebrities being supposedly smarter than everyone else, the rest of society should trust their judgement.   To every trainer in the world, training celebrities is…(Read More)